The regional communication ecosystem founded by Darío Straschnoy appoints Victoria Salguero as new director for Mexico.
Victoria will be in charge of boosting the development of projects of the entire network in that country in order to bring the agency into a new era of growth in all of its areas of data + strategy + contents.
“We’ll aim at boosting and accompanying the development of the different agencies that are part of Untold_, especially The Juju (contents and creativity) and Fogdog (strategy), which have been expanding in CDMX ever since they launched their operations in the Mexican market in 2019,” explains Victoria.
The ecosystem, present in Miami, Mexico City, Bogota, Medellin, Sao Paulo and Buenos Aires, continues to foster its regional growth, with new offices, teams and projects in order to meet the specific needs of each client.
Victoria holds a degree in Corporate Communication. She started her career in multimedia companies (GRUPO CIE), and then moved to the Real Estate and Retail market with Grupo IRSA, always in the area of marketing and communications.
For more than 13 years, she’s been working as a consultant. She was Partner and Executive Director of Urban Chile, positioning it as one of the top 3 communication agencies in the country. She led teams in Chile, Argentina. Brazil and Mexico for clients such as Unilever, Nokia, Google, Coca Cola, American Express, BMW, Nestlé, Adidas, Telecom, HTC, Mercado Pago, Cencosud, and Despegar, among others.