Wine is one of Argentina's most widely-consumed products, and the supply of boxed wine is increasing all the time. However, unlike in other countries, in Argentina, there are prejudices about the quality and origin of boxed wine.
L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.