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  • Companies engage with their customers through the stories they tell about themselves and the world. Creativity is Untold_’s core and essence. It’s an essential part of all of our services and it develops across all channels.

    Creativity Cases

    Underscoring the role of women in science during the COVID-19 pandemic

    L'Oréal
    STRATEGIC COMMUNICATIONS - CREATIVITY - STRATEGY - BRAND PR

    L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.

    Building and promoting a new consumption habit

    Tetra Pak
    STRATEGIC COMMUNICATIONs - CREATIVITY - MULTI-PLATFORM CONTENT - MEDIA - INFLUENCER RELATIONSHIP MANAGEMENT

    As a result of the mandatory quarantine and the suspension of classes due to the outbreak of COVID-19, Tetra Pak and many of its customers were strongly affected by sales in the RTD (ready to drink) segment. The main cause of this fall occurred because this format, for the most part, is consumed by children at the time of school break.

    El mundo está al revés

    Supporting health professionals

    Red Cross
    CREATIVITY - MEDIA

    We joined the Colombian Red Cross in addressing the challenge of raising awareness among the Colombian people, for them to understand that rejecting medical professionals is not only wrong, it is also a threat to public health. This was a major challenge with a low budget, and had to reach the population in just a few weeks. 

    Broadening brand conversations on innovation and sustainability

    Neoenergia
    STRATEGIC COMMUNICATIONS - CREATIVITY - MULTI-PLATFORM CONTENT - DATA INTELLIGENCE

    Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.

    Untold Capabilities

    Reconquering buyers and attracting new ones

    Unilever
    STRATEGY - CREATIVITY - MULTI-PLATFORM CONTENT

    In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.

    Supporting businesses during the COVID-19 pandemic

    Colombina
    STRATEGY - CREATIVITY - MULTI-PLATFOM CONTENT

    During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.

    BonBonBum Challenge

    Making a product bought on the street comfortable at home

    Colombina
    STRATEGY - CREATIVITY - MULTI-PLATFORM CONTENT

    How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?