Untold Media
We start by thinking strategically. We developed a new way of looking at performance that we call Brandformance: We go beyond the performance of an individual campaign to think in the context of the long term performance of the brand.
We have innovation as a core value in everything we do.
We use data as the fuel that propels our work forward. We go beyond narrow readings of ROI (return of investment) to think in terms of a holistic ROM (return on metrics) of which ROI is but one part. We look to the future while acting in the present.
We have innovation as a core value in everything we do.
We use data as the fuel that propels our work forward. We go beyond narrow readings of ROI (return of investment) to think in terms of a holistic ROM (return on metrics) of which ROI is but one part. We look to the future while acting in the present.
Agustina Militerno
Erika Avila
Vladimir TiusoMedia Cases
Building and promoting a new consumption habit
Tetra Pak
STRATEGIC COMMUNICATIONs - CREATIVITY - MULTI-PLATFORM CONTENT - MEDIA - INFLUENCER RELATIONSHIP MANAGEMENT
As a result of the mandatory quarantine and the suspension of classes due to the outbreak of COVID-19, Tetra Pak and many of its customers were strongly affected by sales in the RTD (ready to drink) segment. The main cause of this fall occurred because this format, for the most part, is consumed by children at the time of school break.
Supporting health professionals
Red Cross
CREATIVITY - MEDIA
We joined the Colombian Red Cross in addressing the challenge of raising awareness among the Colombian people, for them to understand that rejecting medical professionals is not only wrong, it is also a threat to public health. This was a major challenge with a low budget, and had to reach the population in just a few weeks.