Building and promoting a new consumption habit

As a result of the mandatory quarantine and the suspension of classes due to the outbreak of COVID-19, Tetra Pak and many of its customers were strongly affected by sales in the RTD (ready to drink) segment. The main cause of this fall occurred because this format, for the most part, is consumed by children at the time of school break.

Supporting health professionals

We joined the Colombian Red Cross in addressing the challenge of raising awareness among the Colombian people, for them to understand that rejecting medical professionals is not only wrong, it is also a threat to public health. This was a major challenge with a low budget, and had to reach the population in just a few weeks. 

Broadening brand conversations on innovation and sustainability

Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.

Finding the best future clients

Our challenge with the “New Customer Acquisition” project was to increase the capture of new clients for the Postpaid mobile product, with a strategic focus on the prospect’s quality and lifetime value.

Reconquering buyers and attracting new ones

In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.

Supporting businesses during the COVID-19 pandemic

During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.

Understanding the different Argentine youths

The National Institute of Youth of Argentina needed to understand the always elusive and indecipherable youths of the country in order to develop strategic work lines.

Making a product bought on the street comfortable at home

How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?