Overcoming gender barriers behind the wheel

Considering only 2 out of 10 people who drive are women, we set out to explore and learn more about perceptions and tensions related to driving a vehicle and its relationship with gender roles.

Relaunching boxed wine

Wine is one of Argentina's most widely-consumed products, and the supply of boxed wine is increasing all the time. However, unlike in other countries, in Argentina, there are prejudices about the quality and origin of boxed wine.

College loans with a sense of humor

Pravaler needed to create awareness for its services during the summer break in Brazil, a time when the main admission exams are taken for national universities and students get ready to start their higher education.

Reminding the Brazilian population to pay attention to cholesterol levels

Novartis needed to convince the Brazilian population who had had a heart attack or a stroke to watch their bad cholesterol (LDL) level to avoid cardiovascular complications.

Increase engagement in early registration

For the launch of the new game PUBG: New State, we created an early registration campaign.

Build a more equitable city

On International Women's Day, we wanted to make a contribution but from a purpose that moves us as a company: to make cities a better place to live.

Serving the community amid the COVID-19 pandemic

The imposition of social, preventive and mandatory isolation to avoid the spread of the COVID-19 virus created both an opportunity and a challenge to position Glovo in Argentina, as these distributors had to fulfil the platform's value proposal while taking on a fundamental role in the domestic management of the epidemiological crisis in their role as corporate citizens.

Accelerating results by using data intelligence for customer relations

In today's retail segment, one of the great challenges is how to promote a product or service that everyone already has.

Underscoring the role of women in science during the COVID-19 pandemic

L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.

Positioning a pharmaceutical company as a partner in the public health agenda

The challenge in terms of public affairs was introducing Astellas pharma to policymakers and decision-makers at the technical and operational levels in order to build institutional trust. 

Supporting health professionals

We joined the Colombian Red Cross in addressing the challenge of raising awareness among the Colombian people, for them to understand that rejecting medical professionals is not only wrong, it is also a threat to public health. This was a major challenge with a low budget, and had to reach the population in just a few weeks. 

Broadening brand conversations on innovation and sustainability

Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.

Finding the best future clients

Our challenge with the “New Customer Acquisition” project was to increase the capture of new clients for the Postpaid mobile product, with a strategic focus on the prospect’s quality and lifetime value.

Reconquering buyers and attracting new ones

In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.

Supporting businesses during the COVID-19 pandemic

During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.

Understanding the different Argentine youths

The National Institute of Youth of Argentina needed to understand the always elusive and indecipherable youths of the country in order to develop strategic work lines.

Making a product bought on the street comfortable at home

How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?