The imposition of social, preventive and mandatory isolation to avoid the spread of the COVID-19 virus created both an opportunity and a challenge to position Glovo in Argentina, as these distributors had to fulfil the platform's value proposal while taking on a fundamental role in the domestic management of the epidemiological crisis in their role as corporate citizens.
In today's retail segment, one of the great challenges is how to promote a product or service that everyone already has.
L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.
The challenge in terms of public affairs was introducing Astellas pharma to policymakers and decision-makers at the technical and operational levels in order to build institutional trust.
As a result of the mandatory quarantine and the suspension of classes due to the outbreak of COVID-19, Tetra Pak and many of its customers were strongly affected by sales in the RTD (ready to drink) segment. The main cause of this fall occurred because this format, for the most part, is consumed by children at the time of school break.
We joined the Colombian Red Cross in addressing the challenge of raising awareness among the Colombian people, for them to understand that rejecting medical professionals is not only wrong, it is also a threat to public health. This was a major challenge with a low budget, and had to reach the population in just a few weeks.
Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.
Our challenge with the “New Customer Acquisition” project was to increase the capture of new clients for the Postpaid mobile product, with a strategic focus on the prospect’s quality and lifetime value.
In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.
During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.
The National Institute of Youth of Argentina needed to understand the always elusive and indecipherable youths of the country in order to develop strategic work lines.
How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?