Untold Strategic Communications
Everton Schultz
Alan Luviano
Federico BugalloStrategic Communications Cases
Serving the community amid the COVID-19 pandemic
The imposition of social, preventive and mandatory isolation to avoid the spread of the COVID-19 virus created both an opportunity and a challenge to position Glovo in Argentina, as these distributors had to fulfil the platform's value proposal while taking on a fundamental role in the domestic management of the epidemiological crisis in their role as corporate citizens.
Underscoring the role of women in science during the COVID-19 pandemic
L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.
Building and promoting a new consumption habit
As a result of the mandatory quarantine and the suspension of classes due to the outbreak of COVID-19, Tetra Pak and many of its customers were strongly affected by sales in the RTD (ready to drink) segment. The main cause of this fall occurred because this format, for the most part, is consumed by children at the time of school break.
Broadening brand conversations on innovation and sustainability
Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.