Between March and July 2020, 70 pieces of content were produced, including 7 videos, 8 GIFs, 10 cards projects, 12 graphs and 3 cards. Between March and July 2020, the total of page views of “Press Room” content grew by 1,300% in relation to the same period in 2019. The “Communication Room” registers the highest reading times on the company’s website. Publication of multimedia content in leading sector media and national media.
All the brand’s narrative pillars were considered in the content, as well as the company’s audiences, including investors, media, suppliers, internal audience, customers, staff, regulatory bodies and environmental bodies.
We broadened brand conversations on issues involving innovation and sustainability of great relevance to Neoenergia.