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    • Untold Strategy

    We solve complex brand and business problems through creative processes and methodologies that allow us not only to find answers but to evolve them into growth, innovation and differentiation opportunities for our clients.
    Strategy Team
    Adriana PinedaAdriana Pineda
    Strategy Director
    Matías Asencio
    Strategy Director
    Juan SerenelliniJuan Ignacio Serenellini
    Strategy Director

    Strategy Cases

    Untold Capabilities

    Reconquering buyers and attracting new ones

    Unilever
    STRATEGY - CREATIVITY - MULTI-PLATFORM CONTENT

    In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.

    Supporting businesses during the COVID-19 pandemic

    Colombina
    STRATEGY - CREATIVITY - MULTI-PLATFOM CONTENT

    During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.

     Fogdog jóvenes

    Understanding the different Argentine youths

    INJUVE
    RESEARCH • STRATEGY

    The National Institute of Youth of Argentina needed to understand the always elusive and indecipherable youths of the country in order to develop strategic work lines.

     BonBonBum Challenge

    Making a product bought on the street comfortable at home

    Colombina
    STRATEGY - CREATIVITY - MULTI-PLATFORM CONTENT

    How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?