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  • Untold team

    Juan Ignacio Serenellini

    Strategist

    Juan Ignacio began his career as a marketing professional at Peñaflor before moving on to Heineken in 2008. In 2011 he began working in Business Intelligence at BMC Strategic Innovation, helping companies such as Coca Cola, Nestlé and Walmart to develop marketing and innovation strategies at local, regional and global levels. Two years later, he joined the team at South Latin as Director of Business and Brand Strategy. There, he worked with Cablevision Fibertel on the development of Flow, as well as companies such as Banco Galicia, Coca Cola, Chevrolet Colombia, Rapipago, Telecom Personal and the Grupo Clarin.

    He studied Economics at the Universidad Di Tella and has a Masters in Science, Technology and Innovation from the Universidad Nacional de G. Sarmiento. He is also an Assistant Professor on the MBA in International Marketing given by the Universidad Católica Argentina.