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    Rebeca Gharibian

    Director of Research

    Rebeca has more than 20 years of experience in Marketing and Market Research; her international career spans work in different regions such as Europe, Asia and Latin America.

    For seven years, she worked for Ab Inbev / Ambev, where she was responsible for the Insights department in Asia and Consumer and Media Insights in Brazil. She spearheaded projects involving communication, branding, strategy, repositioning, innovation, crisis management, media strategy, consumer segmentation, among many others, for brands including Harbin, Sedrin, Cass, Brahma, Skol, Antartica, Budweiser, Stella and Corona.

    Rebeca also worked at Ipsos for several years, serving clients such as Samsung, Kraft, Dumex, Nestlé, Vivo, Coca Cola and AB Inbev in offices located in Brazil, United Kingdom, Korea and China. At Ipsos, she was responsible for implementing and administering Global Brand Tracking and Communication studies for Kraft and Samsung in 35 countries. 

    Gharibian is a Social Communication graduate from ESPM, and holds a mini-MBA in Services from FIA USP. She was trained in marketing executive education at the Kellogg’s Advanced School of Management.