Darío Straschnoy is communications entrepreneur with ample experience helping companies connect with their customers. For twenty-five years he was the partner of the Y&R Group in Argentina, where he transformed it into the number one group in the country. He created Actionline and transformed it into the biggest call-center operation in the country. He has created a variety of communications companies throughout Latin America in his career. Darío fostered several generations of great Argentine creatives and the companies he directed won over 25 Cannes Lions during his tenure. He has been named several times as one of the 100 people with the best reputations in the country in the MERCO rankings.