Convincing the Brazilian population who had had a heart attack or a stroke to watch their level of bad cholesterol (LDL) in order to avoid cardiovascular complications.
The narration by the journalist and TV hostess Ana Paula Padrão, chosen as the official ambassador of the campaign, gave national relevance to the pieces.
We created the campaign Bad Cholesterol: Watch your Level, presented to the Brazilian audience through three videos that focused on this issue under the concept “it’s easy to let something happen when you’re not paying attention”.
The campaign was featured on air TV and social media, with the official website colesterolruim50.com.br as a source of content for patients and caregivers.
7M people were impacted in the first 2 weeks of the campaign.