Social media mentions
USD 200,000 in non-paid media, with the most important media outlets in the country and hundreds of regional ones.
2,300 mentions on social media in two days and millions of Colombians reached.
In one week, we were able to raise awareness by becoming relevant and combining a good idea with an assertive media strategy.
The campaign won a Gold medal in the Positive Change / Social Good category of Effie Awards Colombia.