credit approval rates
customer contact rates
This project is an example of the application of our methodology of business analytics with operational management and technological innovation in a strategic client for the ecosystem.
Sales productivity increased 47% through the change from a random system of contacts to a system centered on intelligence, performance optimization and technological innovation, in which we combined strategy and customer goals with our operational work.
Major insights were identified in the socio-economic, demographic and behavioral profile of the public in question, which allowed us to intensify the growing trend in results and, at the same time, the creation of different, more assertive offers by the customer.