FogDog, the strategy agency part of the Untold ecosystem, is disembarking in Mexico to bring its innovative strategies to clients, developing everything from brand building to comprehensive communication.
In Mexico, the agency will be run by Federico Kina, who is also regional general manager of Fogdog and will continue in his role as Chief Innovation Officer & Partner of The Juju Mexico. Kina is a highly experienced professional who began his career in technology companies. He then went on to work in advertising agencies such as Sr Burns and Terán TBWA.
Regarding the arrival of FogDog in Mexico, Juan Ignacio Serenellini, director of strategy at FogDog, stated: “We are happy to be in Mexico, a highly-challenging, ever-evolving market. We live in a post-digital world, a very fragmented environment with multiple platforms, narratives and messages. In this context, brands may find themselves in an identity crisis and our main goal is to support them in the process of giving meaning to their brands”.