Humberto will bring experience, leadership, vision, and human quality to further consolidate The Juju’s business in Mexico and to boost relevant creative content both in the Mexican market and in the region.
“I love being part of The Juju. I think advertising in the world needs a lot of innovation and focus, and a young, vibrant, and fun agency like The Juju is the best place to create new things. Besides, being partner of a great guy like Dario is an honor,”, Humberto said.
“Mexico is one of the main countries in the Untold_ operation in the region. Having one of the most important creative leaders in Latin America to improve and to lead the creative area of Untold_ in this market for me is a fulfilled dream,” added Dario Straschnoy, CEO and Founder of Untold_.
In his successful 30-year tour in the creative area, Humberto served as: Founding Member of Lowe-SSP3 in Colombia, Head of Creative of Lowe Latam based in Mexico, Creative Leader of FCB Mayo in Peru, Head of the Creative Council of FCB Latam and President & CCO of Grey Mexico, his last position.
Humberto is one of the most awarded creative directors in the region and one of the few to have won the Cannes Lions from three different countries. In 2014, Business Insider included him in the list of the 25 best creatives in the world, ranking 7th.
Humberto has also been, two times, a judge in Cannes, he’s been a member of the One Show jury, Clio Awards, El Sol and a speaker at Dubai Lynx, One Show Creative Week (New York), Eurobest (Lisbon), El Ojo (Buenos Aires), Cannes Lions and Young Creatives Academy.