Rogelio joins to lead the Mexican Strategic Communication team and strengthen the presence in this market, backed by his experience.
“I am very excited about teaming up with an outstanding group of professionals, who are eager to work outside the box and stand out from the current mainstream players of the market. My goal is to leverage and capitalize every opportunity, by ensuring senior dedication, long-term relationships and business results”, stated Mr. Blanco.
“Rogelio is joining us at a moment of consolidation for Untold_ in the Mexican market. I am confident that his vast experience in the industry will further boost the growth of the team” explained Darío Straschnoy, CEO and Founder of Untold_.
Rogelio has 18 years of experience in communication consulting. He is an expert in crisis communications, corporate communications, and financial and consumer goods communications. He developed his professional career mainly in Europe, South America and Mexico. In the last 4 years, he has also engaged in the sphere of public affairs
He has provided advisory services to different companies and organizations such as Cemex, Comex, GNP, Credit Suisse, Advent International, Canon, Fiat, Mead Johnson, Goldcorp, Autlán, Deloitte, EGADE, Nacional Monte de Piedad, Marca México (CPTM), Agrobio, ICA, OHL, Coca-Cola, Peñafiel, among others.
He was previously the Managing Director of LLYC Mexico, and turned the agency into the undisputed leader of the Mexican market. He has also received more than 15 national and international awards, including 3 Sabre Awards and two FUNDACOM awards.
Rogelio obtained his degree in marketing at the UVM, and took postgraduate studies in Strategic Marketing at the same school, as well as a specialization course in Sales Consultancy at the ITAM. As part of his academic activities, he is a visiting professor at the Institutional Communication Master’s Program of the Universidad Panamericana.