Its objective will be to provide a strategic view to contribute to the positioning, visibility and institutional reputation, both of the ecosystem and of each of the agencies that comprise it. With the challenge of strengthening the storytelling, culture and transmitting the values and integration that characterize the group.
With a degree in Communications from the University of Buenos Aires, Paula has more than 25 years of experience in the industry. She began her career in the field of political communication to later consolidate her career in Brand PR and corporate communication consulting, with extensive experience in positioning spokespersons, crisis management, public affairs management and executive learning.
“In recent years, I have focused on accompanying the transformation of communication and professional updating with a focus on the development of narratives, multiplatform content generation and Data Driven PR strategies as part of building corporate reputation. I am very excited to join Untold_ with the enormous challenge of bringing my experience and vision to implement strategies that transcend borders,” says Paula Rodriguez.