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    Rebeca Gharibian joins Untold_ to lead the ecosystem research area in Brazil


    Rebeca has more than 20 years of experience in Marketing and Market Research; her international career spans work in different regions such as Europe, Asia and Latin America.

    “Our goal is to generate insights that will have an impact on our client’s results in accordance with their needs. In Latin America, the research team is already working with the DNA of active listening, both for consumers and clients. There is no one-size-fits-all solution; we must leverage the existing data, avoid the wasting of financial resources and be agile, but first and foremost, we must act strategically and focus on the business results. Naturally, the success of our clients will in turn bring about our own success”, explained Gharibian.   

    Darío Straschnoy, CEO of Untold_, stated: “This way, Untold_ consolidates its portfolio of communication services, creativity, CRM + Business Intelligence and research in the country. We are very excited about Rebeca’s track record and talent, and we are confident she will provide innovative solutions, tailored to the needs of our clients”.  

    For seven years, she worked for Ab Inbev / Ambev, where she was responsible for the Insights department in Asia and Consumer and Media Insights in Brazil. She spearheaded projects involving communication, branding, strategy, repositioning, innovation, crisis management, media strategy, consumer segmentation, among many others, for brands including Harbin, Sedrin, Cass, Brahma, Skol, Antartica, Budweiser, Stella and Corona.

    Rebeca also worked at Ipsos for several years, serving clients such as Samsung, Kraft, Dumex, Nestlé, Vivo, Coca Cola and AB Inbev in offices located in Brazil, United Kingdom, Korea and China. At Ipsos, she was responsible for implementing and administering Global Brand Tracking and Communication studies for Kraft and Samsung in 35 countries. 

    Gharibian is a Social Communication graduate from ESPM, and holds a mini-MBA in Services from FIA USP. She was trained in marketing executive education at the Kellogg’s Advanced School of Management