Rodriguez brings a strategic approach that will contribute to the positioning, visibility and reputation of Untold_ as well as the ecosystem of all its agencies. She will take on the challenge of strengthening the culture and storytelling, conveying the values and synergies that set the group apart.
Since studying communications at Universidad de Buenos Aires, Paula has spent over 25 years in the industry. After starting her career in political communications, she moved into brand PR consulting and corporate communications, with experience in spokesperson positioning, crisis management, public affairs management and executive learning.
“In recent years, I’ve focused on accompanying the transformation of communications and professional development with a focus on narratives, multi-platform content generation and data-driven PR strategies as part of corporate reputation building. I am excited to come onboard at Untold, bringing my vision and experience to a strategy that pushes beyond borders” says Rodríguez.