Guillermo Bonmati has come on board as Woods & Trees partner and Managing Director for Argentina and Chile, where he will lead and expand the firm’s media division.
Mr. Bonmati has over 20 years’ experience working in media agencies, serving in leadership roles for major players like Publicis Groupe, Omnicom, WPP and Havas in Argentina, Chile, Mexico and Spain. For the past four years, he served as the CEO for Publicis Groupe Southern Cone.
“For many reasons, coming to Woods & Trees and the Untold_ ecosystem is a dream come true. The first is that it allows me to bring the fresh, flexible, bold approach that advertisers are seeking today,” said the new partner.