Untold_ is launching in Central America and the Caribbean, with a focus on Panama, Costa Rica, Guatemala and El Salvador. The ecosystem sees this as a strategic area where its integrated services will stand out from the rest.
Francisco Carvajal has come on board as partner and Managing Director as part of the expansion. In this new role, Mr. Carvajal will drive growth of the ecosystem, a one-stop source of services from different areas of communication to resolve all of a client’s needs.
The new Managing Director will also oversee Peru and contribute to growth in that country’s ecosystem. Mr. Carvajal is a professional with over 20 years’ experience. In the past five years, he served as the CEO for Kantar IBOPE Media’s Pacific Cluster.