Untold_ welcomes Nicolás Zarlenga and Federico Plaza Montero as Creative Directors based in Buenos Aires.
Throughout their career of more than 10 years, Federico and Nicolás have received awards in several festivals, such as Cannes, D&AD, Webby, LIA, Fiap, El Ojo de Iberoamérica and Diente, among others. Also, they have held the position of Creative Directors at several agencies, like David Buenos Aires and Ponce.
Before arriving at Untold_, they performed as Regional Creative Directors at HOY, where they positioned the agency within Argentina’s top four in just two years, and were key stakeholders in the opening of HOY’s subsidiaries in Bogotá and Medellín in 2020.
“We’re delighted to join Untpold_. Darío’s experience and Untold_’s talent were a key factor for taking this career leap”, explained Federico and Nicolás with regards to this new challenge.
In turn, Darío Straschnoy, CEO and Founder of Untold_, stated: “The addition of Nico and Fede is a bet on a new generation of creative talents in Argentina, which challenges established rules and models in the industry, and also marries Untold_’s disruptive and independent spirit”.