Quiddity, the research + Big Data agency, announces the arrival of Verónica Rodríguez Celín as the new Director for Argentina. Verónica will be in charge of leading the team and their projects with the objective of taking the agency to a new stage of growth. “We will seek to develop the public opinion and market research area, in which listening to clients and consumers is our main focus of study”, she explained.
Her incorporation will bring new tools and methodologies which will collaborate with the processes of the whole ecosystem, present today in Miami, Mexico City, Bogota, Medellin, Sao Paulo and Buenos Aires. Quiddity works to create new marketing, political analysis and corporate reputation strategies, through the integration of research and Big Data and using innovative methodologies such as design thinking.
Verónica has a degree in Sociologist from the University of Buenos Aires with more than 14 years of experience in public opinion and market research development. She was the founder of Coordenada, from which she directed qualitative and quantitative research for several campaigns and clients. She worked for big companies and institutions, such as: Cablevisión, ICBC, Glovo, The World Bank, Secretaría de Infraestructura Urbana de la Nación, the National University of San Martín, Market Analysis, More, Ipsos, Provokers, IBOPE Intelligence and Kantar, among others.