Untold Creativity
Humberto Polar
Andrés Norato
Nicolás Zarlenga
Federico Plaza Montero
Andrés BriceñoCreativity Cases
The wine that left its mark
Our creative teams and Brand PR & Advocacy agencies working closely on a campaign that racked up views on social media and sparked organic interest in traditional media outlets.
College loans with a sense of humor
Pravaler needed to create awareness for its services during the summer break in Brazil, a time when the main admission exams are taken for national universities and students get ready to start their higher education.
Reminding the Brazilian population to pay attention to cholesterol levels
Novartis needed to convince the Brazilian population who had had a heart attack or a stroke to watch their bad cholesterol (LDL) level to avoid cardiovascular complications.
Build a more equitable city
On International Women's Day, we wanted to make a contribution but from a purpose that moves us as a company: to make cities a better place to live.
Underscoring the role of women in science during the COVID-19 pandemic
L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.
Supporting health professionals
We joined the Colombian Red Cross in addressing the challenge of raising awareness among the Colombian people, for them to understand that rejecting medical professionals is not only wrong, it is also a threat to public health. This was a major challenge with a low budget, and had to reach the population in just a few weeks.
Broadening brand conversations on innovation and sustainability
Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.
Reconquering buyers and attracting new ones
In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.
Supporting businesses during the COVID-19 pandemic
During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.
Making a product bought on the street comfortable at home
How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?