Miguel Ángel Herrera is a Partner and President of Agora Public Affairs & Strategic Communications in Colombia and Mexico, following a 17 year career at Burson-Marsteller.
For the last five years he has been General Director of Burson-Marsteller Colombia, and he also led the Healthcare Practice in Latin America. He was previously the General Director of the agency in Puerto Rico and before that directed the Healthcare Practice in Mexico for six years. In his early career at Burson-Marsteller, Miguel spent 5 years as a Senior Associate of the firm in Miami and for 2 years he was General Manager of Llorente & Cuenca Colombia.
Miguel is a Social Communications professional, specializing in Organizational Communications at the Universidad Externado de Colombia. In 2005, he earned an MBA at the Instituto Tecnológico Autónomo de México (ITAM) and the University of the State of Arizona (ASU) in the United States.
Miguel’s career in business communications and public relations began in 1997 when he joined Burson-Marsteller Colombia as an account executive. Since then he has specialized in consultancy in the field of corporate communications, brand communications and strategic communications. Miguel founded the Burson-Marsteller Public Affairs Practice in Colombia, developing specialized services and products that made it into one of the firm’s most profitable divisions.
For the past 2 years, Miguel has been selected by the magazine La Nota Económica as one of the 500 leading executives in Colombia.