Humberto is Creative Director of Mexico and Director of Peru.
In his successful 30-year tour in the creative area, Humberto served as: Founding Member of Lowe-SSP3 in Colombia, Head of Creative of Lowe Latam based in Mexico, Creative Leader of FCB Mayo in Peru, Head of the Creative Council of FCB Latam and President & CCO of Grey Mexico, his last position.
Humberto is one of the most awarded creative directors in the region and one of the few to have won the Cannes Lions from three different countries. In 2014, Business Insider included him in the list of the 25 best creatives in the world, ranking 7th.
Humberto has also been, two times, a judge in Cannes, he’s been a member of the One Show jury, Clio Awards, El Sol and a speaker at Dubai Lynx, One Show Creative Week (New York), Eurobest (Lisbon), El Ojo (Buenos Aires), Cannes Lions and Young Creatives Academy.