Untold Strategy
Juan Ignacio SerenelliniStrategy Cases
College loans with a sense of humor
Pravaler needed to create awareness for its services during the summer break in Brazil, a time when the main admission exams are taken for national universities and students get ready to start their higher education.
Reminding the Brazilian population to pay attention to cholesterol levels
Novartis needed to convince the Brazilian population who had had a heart attack or a stroke to watch their bad cholesterol (LDL) level to avoid cardiovascular complications.
Underscoring the role of women in science during the COVID-19 pandemic
L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.
Reconquering buyers and attracting new ones
In 2019, Skip, a leading laundry detergent brand, was launching its new washing powder: Skip Evolution. This was a product with the highest technology seeking to innovate within the category, reconquering buyers that were migrating to other brands and attracting new consumers.
Supporting businesses during the COVID-19 pandemic
During the Covid-19 pandemic, many small businesses were impacted by a strict lockdown which forced them to close their doors. Many of these businesses are key pieces for the distribution of products and sales of our client Colombina, which aims to deliver the best taste through their products.
Understanding the different Argentine youths
The National Institute of Youth of Argentina needed to understand the always elusive and indecipherable youths of the country in order to develop strategic work lines.
Making a product bought on the street comfortable at home
How to attract Bon Bon Bum's teenage consumers to order home the product they used to buy on the streets, amidst a lockdown that has changed everyone's lifestyle?