Untold Strategic Communications
Everton Schultz
Alan Luviano
Alan LuvianoStrategic Communications Cases
Relaunching boxed wine
Wine is one of Argentina's most widely-consumed products, and the supply of boxed wine is increasing all the time. However, unlike in other countries, in Argentina, there are prejudices about the quality and origin of boxed wine.
Serving the community amid the COVID-19 pandemic
The imposition of social, preventive and mandatory isolation to avoid the spread of the COVID-19 virus created both an opportunity and a challenge to position Glovo in Argentina, as these distributors had to fulfil the platform's value proposal while taking on a fundamental role in the domestic management of the epidemiological crisis in their role as corporate citizens.
Underscoring the role of women in science during the COVID-19 pandemic
L'Oréal needed to publicize its L'Oréal-UNESCO “For Women in Science” National Award within a context of limited activities and based on a media agenda marked by a single theme: the COVID-19 pandemic.
Broadening brand conversations on innovation and sustainability
Neoenergia, one of the leaders in the Brazilian electricity sector, tasked Untold with reinforcing the brand’s pillars through a communications solution that broadened the company’s conversation with its diverse audiences.