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  • Untold team

    Matías Asencio

    Strategy Director

    Matías has 15 years’ experience as a copywriter and subsequently as a strategist. He has spent time at several different agencies including Young & Rubicam, La Comunidad, Ogilvy Argentina, Ponce, and Madre Buenos Aires. Brands he has helped to reposition with his strategic vision include Quilmes, Almundo, YPF, Volkswagen, Aerolíneas Argentinas,, Paty, Axe, Rexona, Skip, Topper, Absolut and Arcor.

    A professor at a school for advertising creatives for 5 years and a speaker in many public events on strategy and communications, he has led the Fogdog team since the middle of 2018.