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  • Untold team

    Matías Asencio

    Strategy Director

    Matías began his career as a copywriter at Young & Rubicam in 2004. In 2005 he joined La Comunidad, developing several different campaigns for brands such as Rolling Stone, Volkswagen and Converse. In 2010 he joined Ogilvy Argentina as a strategist, working for YPF and Coca-Cola. A year later he moved on to Ponce Buenos Aires working in communications on local and regional projects for Axe and Rexona. In 2013, he was appointed Director of Strategy at Madre Buenos Aires (now La América ), where he has spent the past five years. Quilmes, Almundo, Aerolíneas Argentinas, Paty and Gallo Snacks are just some of the brands he has helped to re-position their strategic vision.