For over a decade, Maria worked on different communications projects in both the private and charity sectors. During this time she developed and implemented strategies in a range of industries, including technology, commerce, health, tourism and entertainment and for causes such as defense of democracy, education for people with limited resources and against stigma and discrimination against mental health disorders, among others.
In 2008 and 2009 she worked for the NGO Poder Ciudadano as it sought to reposition itself and launch a redesign, as well as its news agency Infocívica, covering news in multimedia format. After this, she moved to China, where she worked as a journalist and head of Hispanic marketing for Avazu, a Shanghai-based online marketing company. Between 2011 and 2016, she worked at the integrated communications agency JeffreyGroup, where she was an account manager for high profile companies such as Facebook, OLX, Happn, Spotify and Johnson & Johnson, among others, implementing communications strategies in a range of formats with varying objectives.
She has a degree in Communication Sciences specializing in Politics and Communications Planning (Universidad de Buenos Aires, Argentina) and is deeply interested in communications approaches to the promotion of human rights. In recent years she worked on a dissertation exploring how reportage and its digital counterparts approach mental health disorders with a focus on combatting stigma, for which she earned the highest mark possible.