Fernando is partner and President at Untold_ Media. He has 28 years of experience in media agencies in LATAM. For over more than 7 years he was Latin America CEO at MediaCom. Previously, he served as Chairman North Latin America at Publicis Groupe Media for four years. He was also CEO at OMD Argentina, Managing Director at OMD Internacional LATAM and was part of the agencies Universal McCann, DDB Argentina, and Young & Rubicam Argentina.
He has worked for great advertisers, such as: Coca Cola, P&G. Mars, Kellogg’s, AB InBev, VW, General Motors, Telefónica Movistar, CITI-BANAMEX, Huawei, Bayer, Shell, Exxon Mobile, and many others.