Erika is in charge of the operations of Untold_Media in Mexico.
With almost 20 years of experience, Erika has been part of the teams of the most important media agencies, working for clients such as Cervecería Cuauhtémoc Moctezuma, L’Oréal, Promeco, Nextel, McDonald’s, Chrysler, Nissan, Mercado Libre, Mabe, Renault, Mitsubishi and Kimberly Clark, among others.
She spent almost 13 at Omnicom Media Group (OMD), where she was VP of Client Services and was in charge of account management at the local, regional and global levels. She also held a position at Initiative, where her role as Media Director was focused on new business, and at Starcom MediaVest Group, as a Media Manager.
She’s an expert in social media, advertising and marketing communications. She holds a bachelor’s degree in Advertising and Marketing from the Centro de Estudios en Ciencias de la Comunicación (CECC) and a master’s degree in Strategic Media Planning from the Universidad Anahuac.