She has worked in the field of communications for more than 18 years. Having studied at the Universidad de Buenos Aires, she started her career as a journalist at Clarín newspaper. She then specialized in press and public relations at Muchnik, Alurralde, Jasper & Asoc. before joining pulpo PR as General Director.
She has worked for many leading brands including Viacom, Natura Cosméticos, Heineken, AMC Networks International, Cepas Argentinas, Abasto Shopping, Temaiken, Under Armour, Ministerio de Turismo, and The Walt Disney Company Argentina, among others, contributes to different media outlets and was head of communications for the very first TEDx in the country, an event that won several awards.