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  • Untold team

    Carmelo Maselli

    Creative Director

    Together with Lucho Sánchez Zinny, Carmelo Maselli created Samsung’s multi-award winning Safety truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report. In 2015, they won eight lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.