Adriana Pineda is a Social Communicator, Publicist and expert in communications strategy and innovation in communications and marketing. She describes herself as a ‘tireless seeker of unexpected communications and marketing solutions that offer tangible results for clients. Solutions that live up to brands’ competitive advantage.’
She has over 18 years’ experience at multinational advertising agencies leading local, regional and global communications projects for iconic brands such as Nestlé, Coca Cola, Abbott, Unilever, Bayer, SabMiller, Juan Valdez Café, Claro, Kimberly Clark, Pfizer, Johnson & Johnson, and Air France, among others, as well as directing political and governmental communications campaigns.
In 2016 she was named one of the most renowned professionals in the Colombian advertising industry. In 2017, she was named a Woman to Watch, an award given every year across different countries to 10 women who are making an outstanding contribution to the communications industry. That same year, the projects she led as head of Strategic Planning at J. Walter Thompson Colombia resulted in the agency being named the top Digital Agency of the Year in Colombia by The International Advertising Bureau, thanks to the results obtained.
Adriana is the General Director of Fogdog Colombia. She combines her work with teaching as a Professor for the Diploma in Digital Planning at the Universidad Sergio Arboleda.