Untold_, the regional and integrated ecosystem of creative and communication professionals, appointed Agustina Militerno as Media Director for Argentina.
Untold_ ‘s new media agency began operating last June in Mexico City, Bogota and Buenos Aires staffed by professionals specialized in digital strategy, performance, e-commerce, content distribution and media innovation.
“I am very happy to be able to join this ecosystem to develop the media area in Argentina. Untold_ relies on talent to develop a quality product integrating data, strategy, creativity and media. I see a great opportunity to respond to many clients who are looking to connect with their audiences efficiently and flexibly,” Agustina said.
“I’m very excited to have Agustina join the team. Her strategic vision, preparation, recognitions and vast experience in the industry will be key to the development of the Untold_ Media operation in Argentina”, said Fernando Silva, Regional Media Director.
Agustina has 16 years of experience in the advertising and media industry. Before joining Untold_, she was Business Manager at Havas Media where she spent 6 years working as the leader of multidisciplinary teams. Previously, she worked as the Implementation Coordinator in Regional Operations at LATCOM, Responsible for Coca Cola and L’Oréal in Havas and Head of Planning and Media Planner at Starcom.
Coca Cola, L’Oréal, Danone, Natura, Claro, Burger King, Starbucks, Savencia, DIA, LG and Reckitt were some of her customers. Her work has been recognized at festivals such as NYF, Internationalist Awards, El Ojo de Iberoamérica, Diente, FIP and Effie. In the course of her career, she continued improving herself in different areas of study; she is a UCEMA MBA Candidate, has a postgraduate degree in Management in addition to studies in Media Planning, Direct Marketing and Statistics applied to business.